Where there is wellness beauty follows
- Type: Retail
Launched in March 2022, INTU WELLNESS (INTU) is a premium health & beauty brand positioned to become one of Australia’s most successful exports. We create products that are effective, conveniently packaged, and enjoyable to take every day!
Let’s face it. What’s happening on our outside is usually a reflection of what’s going on inside. Usually there will be a sign or two. Your skin or insides might be screaming at you politely (or not so politely) to let you know something is wrong...Hello lack of sleep, low energy, inflammation, acne, dry skin, tired eyes...Etc...
That’s where INTU comes in….
In 2021 we did our research and found that the ingestible beauty category is now one of the fastest-growing segments in the supplements industry, but consumers also told us that…
- Most good quality supplement powders don’t taste great, which makes it feel like a chore and results in not continuing to take them
- They are time poor - they are taking multiple supplements for beauty and health benefits, but want more from their products.
- They are more likely to choose a product when. A. It has been recommended to them. B. It has had great reviews. C. When the packaging is more appealing and stands out on the shelf.
So we created INTU, an ingestible beauty brand that makes looking after your health and skin from the inside out more convenient, effective, trustworthy and fun.
In a short time we have seen phenomenal traction, and have been blown away by the response from customers and strategic partners. We are now looking to invest in growth, and are seeking investment to help us capitalise on the opportunities ahead of us.
- Strong Early Traction
Within 12 months of launching we have achieved 4,330 orders, $370k in revenue and have delivered a 76% gross profit margin across our Sleep & Skin Renewal product. Our lean operating model is scalable and sets us up for future success.
- Repeat Purchases and Customer Satisfaction
To date we have seen an average of 42% reorder rate, with 9/10 customers happy to recommend INTU to a friend. In addition we have seen a 10% uptake on our monthly subscription offering, resulting in a $10.5k monthly recurring revenue stream. This is a testament to the value our products deliver to our customers.
- Brand Awareness and Marketing
In a short period of time we have built a strong social media presence and following reaching over 5m customers. With 70% of sales coming through organic marketing channels, our Customer Acquisition Cost (CAC) is currently well below industry average, at $28. As we continue to grow, our diversified marketing strategy will see us efficiently acquire customers and build a market leading health and wellness brand.
- Large Growth Opportunities
The company is currently in advanced negotiations with Australia’s largest beauty retailer, which is forecast to grow revenue 3x in the first year alone. Funds raised will see us invest in new product development, growing brand awareness and increasing retention and lifetime value of customers.
- Differentiated Products
INTU WELLNESS is a multi-functional, effective range of results driven products, that are filled with high quality, all natural ingredients that are backed by scientific and traditional evidence. Our products come packaged in recyclable packaging that is convenient, bold, and fun. Not a clinical or beige bottle in sight!! Due to its unique packaging INTU has the opportunity to wholesale through hotels and spas where our competitors aren’t playing. Our products are proudly made in Australia, ingredients are sustainably sourced where possible, are free from artificial colours, flavours and preservatives.
- Experienced Founders
Christie is a seasoned technology entrepreneur with one exit under her belt. She has worked with and advised over 200 startups, and has 12 years experience in building businesses from the ground up. Anna is a criminal lawyer that has spent the past 10 years as an ambassador with some of Australia’s biggest beauty and fashion brands and has built a highly engaged following across her social platforms, and partnerships with some of the biggest global brands