Crowdfunding Australia
Crowdfunding Australia

Innovation Beverage Group

  • Type: Retail
  • Total Round Size (min): AUD$200,000
  • Total Round Size (max): AUD$2,499,998
  • Price per share: AUD$5.85

A group of drinks industry veterans crafting innovative beverages and award-winning spirits.

Offer Live

Innovation Beverage Group

Innovation Beverage Group Limited (the Company) are raising to accelerate their growth and expansion in Australia and North America.

  • Fees Paid by Issuer
    : 6% of funds raised & $2,500 Equity
  • Cooling Off Period
    : 5 Working Days
  • Minimum Parcel Size
    : $585.00

Terms of Offer

Key Documents

Overview of IBG

Innovation Beverage Group (IBG) are a vertically integrated manufacturer and marketer of a diverse beverage portfolio, boasting 60 formulations across 13 alcoholic and non-alcoholic brands, including our flagship Australian Bitters Company (ABC) brand.

Our range includes unique offerings like Coventry Estate Gin, Cheeky Vodka, and Twisted Shaker Cocktails, demonstrating our capability to innovate and disrupt traditional beverage markets.

Investment Highlights

  1. Strong Market Traction

    ABC alone accounted for approximately 75% of our revenue in 2021. We also cater to a growing demand for cocktail bitters, leveraging consumer trends towards home cocktailing and natural ingredients. Our entry into the non-alcoholic beverage market with Drummerboy highlights our adaptability and potential for future growth.

  2. Expansive Market Opportunity

    IBG aim to capitalise on the $600 million global bitters market, strengthened by our partnerships with Rockland Trading and Buettner Global Services for distribution in international markets (“Global Partners”). The no/low alcohol market also presents a significant opportunity, valued at nearly US$10 billion globally in 2021

  3. Diverse Growth Avenues

    IBG's growth strategy encompasses developing new formulations and brands, expanding global distribution, and maximising the use of our Australian manufacturing facility. We plan to amplify our direct-to-consumer sales through our established e-commerce platforms and new launches like

  4. Experienced Management Team

    Our team's extensive experience in the beverage industry, having previously worked with notable companies like Endeavour Drinks Group and Treasury Wine Estates, underpins our strategic and operational strengths.

  5. Efficient Capital Use

    Focusing on bitters, light spirits, and non-alcoholic spirits, which have shorter manufacturing times, we’re positioned for more efficient capital use compared to dark spirit manufacturers which require lengthy aging processes.



For further detail please see section 2.12 of the Offer Document.

Use of Funds

For further detail please see section 3.2 of the Offer Document.

Key Risks