Performance beauty products backed by education
- Type: Retail
Female-founded and Australian-owned, Holme Beauty was established by experienced and acclaimed makeup artist Hilary Holmes. With 15 years of international expertise, Hilary identified and addressed a crucial gap in the beauty industry: a lack of support, education, and recognition for the very consumers buying cosmetics.
Holme Beauty goes beyond makeup; it's a platform for empowerment and self-acceptance. The company’s mission is to connect with individuals seeking confidence in their own skin. What sets Holme Beauty apart is its commitment to performance-driven, multi-use products that empower customers. Holme Beauty is creating a makeup line that ensures each product delivers on the promise of luxury, quality, and trust.
- Exceptional Growth & Customer Engagement
Since launching in 2021 the company has achieved $2.5M in online sales within its first two years. Holme Beauty has grown revenue by 86% from FY22 to FY23 and a customer return rate of 40%, significantly exceeding the industry average of 23%.
- Growing Beauty Market
The global beauty market reached $430 billion in 2022, and is projected to grow to $580 billion by 2027. The premium beauty tier, where Holme Beauty positions itself, is projected to grow at 8% annually.
- Award-Winning Products and Performance Focus
Holme Beauty’s inaugural product, the Base Primer has captivated consumers with over 200 5-star reviews, and won the 2023 Mamamia You Beauty Awards for best Primer. Last year the team focused on its manufacturing relationships to secure reliable world-leading partners who are economically efficient and who prioritise innovation and product performance.
- Loyal & Engaged Community
Holme Beauty champions community engagement. With their personalised marketing communications, they build trust with their customers by leveraging their authenticity. This has proven to be the winning formula for the company, showcased by Hilary's following of over 25k on her Hilary Holmes Makeup page and 12,000 email subscribers.
- Future Growth Plans
The company has optimised its operations, reducing COGS by 50% in the past 12 months, ensuring healthy margins and optimal stock levels. This has prepared the business for significant expansion in 2024, with 8 new products launching and a number of emerging opportunities in the beauty market to consider. They are poised and positioned to expand locally and internationally, with interest from online and in-store retailers in active discussions.
Why Equity Crowdfunding?
A core part of Holme Beauty’s mission is to connect with individuals, which made it an easy decision for them to undergo an Equity Crowdfund campaign. Funds raised will see the company expand their current online presence to include additional local retailers and international markets. With 8 products launching in 2024 alone, this is an exciting time to join Holme Beauty as they continue to grow their acclaimed range of products.